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VI X Munich Creative Business Week

The Empathic Web - The digital experience of the future is empathic

3:00 pm
4h
The future of digital experiences is conversational, adaptive, and context-aware. We call this the Empathic Web.

The Event

AI is currently not only transforming what is technically possible, but also people’s expectations of digital offerings. Many traditional, static websites are receiving fewer visits — and when they do, they must meet users’ expectations of interactions with LLMs: being understood quickly, receiving contextually appropriate answers, and being addressed in a personalised manner.

The Empathic Web refers to digital interfaces that derive meaning from contextual and usage cues (e.g. speech, text input, click and interaction patterns, device or usage scenario) and adapt their behaviour accordingly, making content and assistance more relevant, easier to understand and trustworthy. As part of Munich Creative Business Week, our AI experts will be offering insights into the future of the web at our Munich office in Lindwurmstraße 125, as well as sharing the first concrete steps towards achieving it.

Here’s what you can expect:

  • Exciting keynote speeches, a live demo, a panel discussion, and a Q&A
  • Concrete classification: What the Empathic Web really is—and why it’s more than just standard personalization
  • Working model: A practical process of Signal → Interpretation → Adaptation → Feedback as design and product logic
  • Patterns & checklists: Concrete building blocks for quickly translating ideas into pilot setups
  • Responsible Implementation: How to incorporate transparency, consent, fallbacks and guardrails from the outset
  • New success metrics: Thinking beyond click-through rates (e.g. task completion, clarity and trust).
  • Networking: Companies, agencies and universities in Bavaria

Who is this event particularly relevant for?

Anyone responsible for or designing digital experiences.

  • Decision-makers in marketing, digital, product, and customer experience
  • UX/Design teams, content managers, innovation/IT
  • Universities and research institutions focusing on the intersection of UX and AI

The event is sponsored by bayern design and the Bavarian State Ministry of Economic Affairs, Regional Development, and Energy.

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Our Speakers

Sebastian Löwe

Director UX Design at VI

Timo Mayer

Board Member at VI

Amir Tavakolian

Director Business Development at VI

Tey Bannerman

AI Strategy x Design x Implementation, Human-Centred AI